All good things start on Thursday, like the weekend and the weekend and the weekend as well. Airtel knows this and launched their Future Shapers project on a Thursday, 6th August at the Kifaru Gardens in a very intimate and inviting set up. My e-invite read, “Airtel is inviting you to the start of something awesome! Be ready to have a great night!” I should be forgiven for being curious because the suspense drew me in.
Airtel Future Shapers is a set of photo-journalistic features that profiles young, fresh and ambitious trendsetters in technology, the arts and culture in their personal and or business lives. It mainly centers on the young and dynamic talents such photographer Migwa Nthiga, fashion designer Katungulu Mwendwa, fashion trendsetters such as Sylvia Njoki, app developers like Jamlick Maina of Hisa Play among many more on their work and lessons that they share for those wishing to join their path.
Music being the universal language, has been given the bigger portion of this project, a segment dubbed “Airtel Jam Session” (AJS) that entirely focuses on the young and upcoming music talents. These are fun filmed sessions where artistes get to share their experiences in life and make it available online to be easily accessed by those that wish to learn from them.
True to their word, I had an excessively good time. We were treated to
live performances by the petite Phy Ng’etich, 1st runners up of Airtel Trace Music Stars and Winner of Maisha Superstar. Do not be deceived by her size, she has undeniably astounding vocals. There was also the new boys on the block “Amos and Josh” The Jam session acts of the night were S.O.C as the other acts and sessions will be unveiled as time goes by because they choose to maintain the element of surprise.
“The company has also worked with Kiu, and Dandora Music among many more on this project and will continuously develop more content and opportunities to showcase more growing and exciting young talent,” said Digital Brand Asset Manager, Muthoni Maingi. She also further expounded on the criteria, “We chose people who we feel are a positive, vibrant and progressive reflection of individuals doing what they can to progress themselves but also at the same time to push society ahead in a better way in the arts, culture and technology space.”
“Future Shapers” is a counterpart project of “Airtel Hadithi” which was also launched a week earlier at Nailab. It is a platform offered to the young and creative to share their success stories with the rest of the world. Airtel’s main focus is to give artistic individuals a level ground of opportunity to display their works on their blog.
Airtel is deliberately placing their focus on their customers; especially the youth who make 50% of Kenyan population and are the shapers of the future and the internet. Having understood that ours is a world that is constantly shifting towards the digital media, they are looking to tap into this promising platform to attract and retain their customers.
Airtel CEO Adil El Youssefi said, “We are calling out on you to participate and give us some ideas on other cool things we can do with you, because we want to portray Airtel as the cool provider for our target segments.” To be part of Airtel Hadithi and Future shapers, you can send in three original content proposals that fit their interest and rate cards to firstname.lastname@example.org.